Mad Kids was DC Comics' spin-off of Mad.
Between 2006 and 2009, there were 14 issues of Mad Kids, a publication aimed at a younger demographic. Reminiscent of Nickelodeon Magazine, it emphasized current kids' entertainment (i.e. Yu-Gi-Oh!, Naruto, High School Musical), albeit with an impudent voice.
Much of the content of Mad Kids had originally appeared in the parent publication; reprinted material was chosen and edited to reflect grade schoolers' interests. But the quarterly magazine also included newly-commissioned articles and cartoons, as well as puzzles, bonus inserts, a calendar and other activity-related content common to kids' magazines.
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